Women Embrace the ‘No Makeup’ Look, Companies Pitch Products to Help

January 26, 2015

By ELIZABETH HOLMES - The Wall Street JournalLighter Formulas, Contour Products and Brow-Shaping Gel Help Create the ‘I Woke Up Like This’ FaceBeauty trendsetters are pushing a very particular look for spring: the bare face. And much to makeup companies' relief, it takes new products to achieve it.High fashion brands such as Givenchy and Marc Jacobs are putting the stripped-down aesthetic in ads and on runways. Several movie beauty icons-- Reese Witherspoon, Jennifer Aniston, Marion Cotillard--braved the big screen with little-to-no visible makeup in some of the Oscar season's highest-profile films. Dakota Johnson, star of the forthcoming "Fifty Shades of Grey," is on the cover of February Vogue looking as if she isn't wearing makeup at all."It's an aspirational look,"... Continue Reading →