January 26, 2015

Minimal makeup ›



CARENminerals has a wide selection of colors and products that will not harm your skin. All are manufactured in Los Angeles, California.

Product Features
Hypoallergenic
Gluten Free
Minerals sourced for quality and purity
No fillers, preservatives, oils, talc or petroleum by-products
Latest fashion colors
Reduce Toxic Load
100% Vegan
No Bismuth Oxychloride
Cruelty-Free
Handcrafted in small batches in the USA


Too many cosmetics, even those that claim to be natural, include man-made chemicals that can irritate or harm the skin. CARENminerals products are made with only naturally occurring minerals that are mined, ground and mixed perfectly, creating a stunning array of colors that are both natural and spectacular.

All of this is achieved without the use of chemicals, fillers or shortcuts. Our mineral makeup goes on flawlessly and creates a beautifully natural look.

Discover cosmetics based on pure and simple ideas: That there is beauty in nature. And that nature's beauty is in CARENminerals.

All mineral cosmetics are not created equal. The majority of mineral cosmetics on the market are still heavily loaded with synthetic preservatives like parabens, dyes and fillers which may be harmful to your skin and health. CARENminerals are free of synthetic dyes, paraben preservatives and free irritants like bismuth oxychloride. All CARENmineral products are of course Gluten Free.

We have a better blend. Many popular mineral brands include a natural ingredient in their formula called bismuth oxychloride. This ingredient, while natural, can produce a 'glowy', unnatural finish. This ingredient is also notorious for making the skin itch. We refuse to use bismuth oxychloride, paraben preservatives and synthetic dyes in any of our formulas. We are 100% Cruelty-Free. We NEVER test on animals.
For us, the name of the game is simplicity - as in fewer steps to accomplish a multitude of tasks, no superfluous ingredients and products that are super straight-forward and easy to use. Simple, however, shouldn't be confused with anything less than the absolute best. The quality of our ingredients easily stand up to that of products two or three times the price. 

CARENminerals Ingredient Research
At CARENminerals we are constantly concerned about the ingredients that go into our makeup (and on your face). We do extensive research into the various components that go into our products. On each tab for each product we list the ingredients so you can make reasonable judgements as to whether or not they are suitable for you. Our goal is to produce the purest and cleanest makeup - which is why CARENminerals cost a little bit more than most store bought brands. We do not skimp on sourcing the best and cleanest ingredients.

Below you will find additional information about the ingredients in our products. Please note that we always welcome your questions concerning these ingredients and their possible affects on your skin. At CARENminerals we are constantly testing our products - on humans and in real world situations - to insure we are providing the best products possible.

Simmondsia Chinensis (Jojoba) Seed Oil
(used in Lip Gloss and Beauty Balm)

Jojoba is a perennial, evergreen, having a long life span (100-200 years). It is endemic to the Sonoran desert (south west Arizona and California, Northern Mexico and Baja California).

Native Americans extracted the oil from jojoba seeds to treat sores and wounds centuries ago. Collection and processing of seed from naturally occurring stands in the early 1970s marked the beginning of jojoba domestication.

Simmondsia Chinensis (Jojoba) Seed Oil is obtained by pressing the seed kernels. This oil is different from other common plant oils in that it is composed almost completely (97%) of wax esters of monounsaturated, straight-chain acids and alcohols with high molecular weights (carbon chain lengths from 36 to 46). This makes Jojoba Oil and its derivative Jojoba Esters more similar to sebum and whale oil than to traditional vegetable oils.

Jojoba is a liquid wax and not a plant oil and heals inflamed skin and wounds and regulates sebum balance in skin and scalp.

While jojoba is known by other names such as goat nut, deer nut, and pignut, it is not related to tree nuts. “Jojoba is not known to be allergenic,” writes Steve Taylor, Ph.D., Professor, Department of Food Science and Technology and Director of the Food Allergy Research and Resource Program of the University of Nebraska- Lincoln. “It is not closely related to any of the common allergy-causing tree nuts. An individual who is allergic to tree nuts would not need to avoid jojoba oil.” Food Allergy News vol. 20.4

Safety Information
The safety of Simmondsia Chinensis (Jojoba) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Wax, Simmondsia Chinensis (Jojoba) Butter, Hydrogenated Jojoba Oil, Jojoba Esters, Hydrolyzed Jojoba Esters, Isomerized Jojoba Oil, Jojoba Alcohol and Synthetic Jojoba Oil has been assessed by the Cosmetic Ingredient Review (CIR) Expert Panel. The CIR Expert Panel evaluated the scientific data and based on the available information concluded that Jojoba Oil and the related ingredients were safe for use as cosmetic ingredients.

More safety information: CIR Safety Review: Based on the large molecular weight of the components of the Jojoba Oil ingredients, the CIR Expert Panel concluded that they would not penetrate the skin. The CIR Expert Panel reviewed a number of studies that indicated low acute and subchronic toxicity of Simmondsia Chinensis (Jojoba) Seed Oil. Undiluted Simmondsia Chinensis (Jojoba) Seed Oil was not a skin irritant. In a maximization test, no sensitization reactions were observed with Jojoba Alcohol. Jojoba Alcohol and mixture of Jojoba Oil and Hydrogenated Jojoba Oil were not mutagenic in bacterial assays. Tests of topical products containing Simmondsia Chinensis (Jojoba) Seed Oil found them to be nonirritants and nonsensitizers to humans. Sensitization to undiluted Jojoba Oil was not observed.

The use of Simmondsia Chinensis (Jojoba) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Wax and the other Jojoba ingredients in cosmetic products in the European Union is allowed according to the general provisions of the Cosmetics Directive. Link to the EU Cosmetics Directive: http://ec.europa.eu/consumers/sectors/cosmetics/documents/

More scientific information: Jojoba is grown for the liquid Jojoba Oil in its seeds. Jojoba Oil is easily refined to be odorless and colorless. Jojoba oil is also stable to oxidation. Jojoba (seed) Oil and its derivatives are used primarily as hair conditioning agents and skin conditioning agents (occlusive).

Cosmetic Ingredient Review
The Cosmetic Ingredient Review (CIR) was established in 1976 as an independent safety review program for cosmetic ingredients. The CIR Expert Panel consists of independent experts in dermatology, toxicology, pharmacolgy and veterinary medicine. The CIR includes participation by the U.S. Food & Drug Administration and the Consumer Federation of America.


    Women Embrace the ‘No Makeup’ Look, Companies Pitch Products to Help

    By ELIZABETH HOLMES - The Wall Street Journal


    Lighter Formulas, Contour Products and Brow-Shaping Gel Help Create the ‘I Woke Up Like This’ Face

    Beauty trendsetters are pushing a very particular look for spring: the bare face. And much to makeup companies' relief, it takes new products to achieve it.

    High fashion brands such as Givenchy and Marc Jacobs are putting the stripped-down aesthetic in ads and on runways. Several movie beauty icons-- Reese Witherspoon, Jennifer Aniston, Marion Cotillard--braved the big screen with little-to-no visible makeup in some of the Oscar season's highest-profile films. Dakota Johnson, star of the forthcoming "Fifty Shades of Grey," is on the cover of February Vogue looking as if she isn't wearing makeup at all.

    "It's an aspirational look," says Jennifer Balbier, senior vice president of global product development for artistry brands, including MAC Cosmetics , at Estee Lauder Cos.

    The fresh face is a swing of the style pendulum away from the camera-ready, fully made-up look of reality TV's Kardashian sisters. Social media helped spread that look, with product-laden video tutorials on YouTube drawing millions of views.

    The move towards minimal is a product of social media, too. Instagrammers of all ages post makeup-free selfies, often with the hashtag #IWokeUpLikeThis. "Millennials are saying, 'This is the authentic me, I don't need to cover up who I am,' " says Orrea Light, vice president of product development for L'Oreal Paris.

    Cosmetics brands are responding with lighter foundations, sheerer lip glosses and new products to accentuate cheekbones and brows, two features that are especially important with the bare look. "Even when women want to have this 'no makeup' look, they still feel more comfortable wearing some makeup," says Magalie Parksuwan, executive director of global marketing for NARS Cosmetics. "They just need to have the right products, to make it look like there's no makeup."

    Andi Miller, a 34-year-old mother of a 4-year-old who lives northeast of Dallas and works at a local university, says she sports the look several times a week. She says she has swapped her foundation for a BB cream, adds a little dark-circle corrector under her eyes and then swipes on some blush, light eye shadow and lip gloss. "For me, it's all about looking fresh and awake," she says, "like maybe I slept better than I really did."

    Some women have always worn a less-is-more makeup look, but the latest iteration is even more minimal. Whereas it might have taken a dozen products to create the old natural look, now it takes only a couple. "It's fewer steps," says Regina Maguire, senior vice president of product innovation and marketing for Gurwitch Products, maker of Laura Mercier makeup and skincare.

    Even professionals find it takes a little bit of makeup to pull off the no-makeup look. When designer Marc Jacobs sent models down the runway for Spring 2015, they looked as if they were wearing no makeup. The show notes, though, said they were wearing NARS moisturizer, and a bit of NARS concealer under the eyes and elsewhere as needed. "It's good to be able to see a bare face," Francois Nars, the brand's founder and creative director, said backstage.

    Givenchy Creative Director Riccardo Tisci gave a no-makeup mood to the brand's spring 2015 ads featuring Julia Roberts --but the actress did wear a bit of makeup for photography purposes, a spokesman said.

    When shooting the movie "Wild," about a young woman's hike of the Pacific Crest Trail, director Jean-Marc Vallee requested no makeup be used for Ms. Witherspoon, says Robin Mathews, the actress's personal makeup artist and the department head on the film.

    For the first third of the hike, Ms. Mathews says, she took steps to simulate the effects of the hike on Ms. Witherspoon's look, creating broken capillaries and bags under her eyes. As the hike progressed, Ms. Mathews eased up on those techniques, and by the end she added just a hint of makeup: tinted moisturizer, sheer concealer and a bit of powder.

    Companies' push of a bare face comes as color cosmetics sales are slowing. Sales bumped up 1.2% in 2014 from 2013, to nearly $12.3 billion, according to preliminary data from market-research firm Euromonitor International. That follows annual growth of about 6% in 2011 and 2012, and less than 4% in 2013.

    Some beauty executives say the new look reflects greater interest in skin care and a broader cultural focus on wellness. Not many women who are at spin class at dawn and sipping green juice for breakfast want to apply a full face of makeup.

    "Having great skin allows you to 'just wake up like this'," says Emily Weiss, founder and CEO of beauty blog Into the Gloss. "The better your skin, the less makeup you have to wear." Ms. Weiss launched her Glossier line of four products last fall with just one color cosmetic, a sheer facial tint; the others are skin care.

    "A lot of women now are taking care of their skin so they don't have to rely on makeup," says Daniel Martin, a celebrity makeup artist for Dior. For them, it's a reallocation of time and money, he says. They are spending more on an evening skin-care regimen and facials, and less on a morning makeup routine.

    So-called blur products, which reflect light to camouflage flaws, are popular. Mr. Martin uses Dior's Dreamskin Perfect Skin Creator under makeup. It is the brand's best-selling U.S. skincare product, selling 1,000 a week, a spokeswoman said.

    Cosmetics sellers say the no-makeup trend represents a shift in the types of makeup women use most often, not a departure from cosmetics altogether. Executives say new products aim to accentuate natural features, not cover flaws.

    Flesh-toned powders and creams, known as contouring products, give the illusion of sculpted cheekbones, nose and chin. Stila's new Shape & Shade Custom Contour Duo, in a cream format without shimmer, creates a matte texture meant to mimic skin. Women can wear less color makeup, such as blush, says Sarah Lucero, Stila's global director of artistry, "because you have the perfect canvas down."

    Concealer remains core to the look, executives says, as more women eschew a full coating of foundation and instead "spot treat" blemishes and other specific flaws. A new foundation-concealer combination product from Clinique, "Beyond Perfecting Foundation + Concealer," is set to launch next month with a doe-foot applicator so women can dot use it sparingly or more as needed.

    Brows are integral. "If you have the perfect made-up brow, you can face the world with no other piece of makeup on," says Anne Marie Nelson-Bogle, vice president of marketing at Maybelline New York. Eye Studio Brow Drama, which Maybelline launched in October, is in effect mascara for the brows, Ms. Nelson-Bogle says, with a tinted gel formula that adds color and assists with shaping.