March 22, 2018



CARENminerals has a wide selection of colors and products that will not harm your skin. All are manufactured in Los Angeles, California.

Product Features
Hypoallergenic
Gluten Free
Minerals sourced for quality and purity
No fillers, preservatives, oils, talc or petroleum by-products
Latest fashion colors
Reduce Toxic Load
100% Vegan
No Bismuth Oxychloride
Cruelty-Free
Handcrafted in small batches in the USA


Too many cosmetics, even those that claim to be natural, include man-made chemicals that can irritate or harm the skin. CARENminerals products are made with only naturally occurring minerals that are mined, ground and mixed perfectly, creating a stunning array of colors that are both natural and spectacular.

All of this is achieved without the use of chemicals, fillers or shortcuts. Our mineral makeup goes on flawlessly and creates a beautifully natural look.

Discover cosmetics based on pure and simple ideas: That there is beauty in nature. And that nature's beauty is in CARENminerals.

All mineral cosmetics are not created equal. The majority of mineral cosmetics on the market are still heavily loaded with synthetic preservatives like parabens, dyes and fillers which may be harmful to your skin and health. CARENminerals are free of synthetic dyes, paraben preservatives and free irritants like bismuth oxychloride. All CARENmineral products are of course Gluten Free.

We have a better blend. Many popular mineral brands include a natural ingredient in their formula called bismuth oxychloride. This ingredient, while natural, can produce a 'glowy', unnatural finish. This ingredient is also notorious for making the skin itch. We refuse to use bismuth oxychloride, paraben preservatives and synthetic dyes in any of our formulas. We are 100% Cruelty-Free. We NEVER test on animals.
For us, the name of the game is simplicity - as in fewer steps to accomplish a multitude of tasks, no superfluous ingredients and products that are super straight-forward and easy to use. Simple, however, shouldn't be confused with anything less than the absolute best. The quality of our ingredients easily stand up to that of products two or three times the price. 

CARENminerals Ingredient Research
At CARENminerals we are constantly concerned about the ingredients that go into our makeup (and on your face). We do extensive research into the various components that go into our products. On each tab for each product we list the ingredients so you can make reasonable judgements as to whether or not they are suitable for you. Our goal is to produce the purest and cleanest makeup - which is why CARENminerals cost a little bit more than most store bought brands. We do not skimp on sourcing the best and cleanest ingredients.

Below you will find additional information about the ingredients in our products. Please note that we always welcome your questions concerning these ingredients and their possible affects on your skin. At CARENminerals we are constantly testing our products - on humans and in real world situations - to insure we are providing the best products possible.

Simmondsia Chinensis (Jojoba) Seed Oil
(used in Lip Gloss and Beauty Balm)

Jojoba is a perennial, evergreen, having a long life span (100-200 years). It is endemic to the Sonoran desert (south west Arizona and California, Northern Mexico and Baja California).

Native Americans extracted the oil from jojoba seeds to treat sores and wounds centuries ago. Collection and processing of seed from naturally occurring stands in the early 1970s marked the beginning of jojoba domestication.

Simmondsia Chinensis (Jojoba) Seed Oil is obtained by pressing the seed kernels. This oil is different from other common plant oils in that it is composed almost completely (97%) of wax esters of monounsaturated, straight-chain acids and alcohols with high molecular weights (carbon chain lengths from 36 to 46). This makes Jojoba Oil and its derivative Jojoba Esters more similar to sebum and whale oil than to traditional vegetable oils.

Jojoba is a liquid wax and not a plant oil and heals inflamed skin and wounds and regulates sebum balance in skin and scalp.

While jojoba is known by other names such as goat nut, deer nut, and pignut, it is not related to tree nuts. “Jojoba is not known to be allergenic,” writes Steve Taylor, Ph.D., Professor, Department of Food Science and Technology and Director of the Food Allergy Research and Resource Program of the University of Nebraska- Lincoln. “It is not closely related to any of the common allergy-causing tree nuts. An individual who is allergic to tree nuts would not need to avoid jojoba oil.” Food Allergy News vol. 20.4

Safety Information
The safety of Simmondsia Chinensis (Jojoba) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Wax, Simmondsia Chinensis (Jojoba) Butter, Hydrogenated Jojoba Oil, Jojoba Esters, Hydrolyzed Jojoba Esters, Isomerized Jojoba Oil, Jojoba Alcohol and Synthetic Jojoba Oil has been assessed by the Cosmetic Ingredient Review (CIR) Expert Panel. The CIR Expert Panel evaluated the scientific data and based on the available information concluded that Jojoba Oil and the related ingredients were safe for use as cosmetic ingredients.

More safety information: CIR Safety Review: Based on the large molecular weight of the components of the Jojoba Oil ingredients, the CIR Expert Panel concluded that they would not penetrate the skin. The CIR Expert Panel reviewed a number of studies that indicated low acute and subchronic toxicity of Simmondsia Chinensis (Jojoba) Seed Oil. Undiluted Simmondsia Chinensis (Jojoba) Seed Oil was not a skin irritant. In a maximization test, no sensitization reactions were observed with Jojoba Alcohol. Jojoba Alcohol and mixture of Jojoba Oil and Hydrogenated Jojoba Oil were not mutagenic in bacterial assays. Tests of topical products containing Simmondsia Chinensis (Jojoba) Seed Oil found them to be nonirritants and nonsensitizers to humans. Sensitization to undiluted Jojoba Oil was not observed.

The use of Simmondsia Chinensis (Jojoba) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Wax and the other Jojoba ingredients in cosmetic products in the European Union is allowed according to the general provisions of the Cosmetics Directive. Link to the EU Cosmetics Directive: http://ec.europa.eu/consumers/sectors/cosmetics/documents/

More scientific information: Jojoba is grown for the liquid Jojoba Oil in its seeds. Jojoba Oil is easily refined to be odorless and colorless. Jojoba oil is also stable to oxidation. Jojoba (seed) Oil and its derivatives are used primarily as hair conditioning agents and skin conditioning agents (occlusive).

Cosmetic Ingredient Review
The Cosmetic Ingredient Review (CIR) was established in 1976 as an independent safety review program for cosmetic ingredients. The CIR Expert Panel consists of independent experts in dermatology, toxicology, pharmacolgy and veterinary medicine. The CIR includes participation by the U.S. Food & Drug Administration and the Consumer Federation of America.


    Cruelty Free International joins forces with 100 influencers: EU push for worldwide animal testing ban

    A host of celebrities including Ricky Gervais and Pixie Geldof have joined with Cruelty Free International alongside over 100 policymakers, retailers, scientists and animal experts to call on the EU to lead the way in securing an international end to the suffering of animals in laboratories for the sake of beauty.

    The call marks the five-year 'banniversary' of the EU's progressive outlawing of the sale in Europe of new cosmetics tested on animals anywhere in the world. The move followed bans on the testing of cosmetics products on animals in 2003 and ingredients in 2009 and has inspired legislation around the world.

    Leading decision-makers, influencers, companies and scientists have joined with Cruelty Free International and signed a letter addressed to European leaders and Heads of Member State governments, calling on the EU to use its influence to push for a global end to cosmetics animal testing.

    Michelle Thew, CEO of Cruelty Free International, said, "Five years after the full EU testing and marketing bans came into force, the time is right to go one step further. The leadership the EU has shown deserves credit. Now it's time to work together to deliver a global end to cosmetics animal testing and eliminate cruel animal suffering."

    Pixie Geldof, model, singer and animal welfare advocate, said, "A generation of young Europeans are growing up with cruelty free cosmetic products as the norm. Now we need a global ban so no animals suffer in unnecessary cosmetics tests anywhere in the world."

    Jessie Macneil-Brown, Head of Global Campaigns at The Body Shop, said, "The Body Shop is proud of the part we have played in changing animal testing laws and our campaign with Cruelty Free International for a UN global ban. Enough is enough - we urge the EU to step up and help achieve a global ban to end this once and for all."

    Cathryn Higgs, Head of Food Policy at Co-op, said, "For over 25 years Co-op has led the way with our commitment to produce and sell products that haven't been tested on animals. It's an issue which is close to the hearts of our customers and members. We support Cruelty Free International in their ambition to extend the EU ban to a global position, so we are proud to be one of the first signatories to this letter."

    A European Parliament vote to decide whether the EU should take action in order to end cosmetics testing on animals worldwide is expected to take place within the coming weeks.

    In 2017 the Cruelty Free International launched a joint-campaign with The Body Shop to engage eight million people to sign a petition calling on the UN to introduce an international convention to end the practice. The petition can be signed online at http://www.foreveragainstanimaltesting.com.

    For more information, please email:
    media@crueltyfreeinternational.org
    telephone: +44(0)7850-510-955