March 22, 2018

CARENminerals has a wide selection of colors and products that will not harm your skin. All are manufactured in Los Angeles, California.

Product Features
Gluten Free
Minerals sourced for quality and purity
No fillers, preservatives, oils, talc or petroleum by-products
Latest fashion colors
Reduce Toxic Load
100% Vegan
No Bismuth Oxychloride
Handcrafted in small batches in the USA

Too many cosmetics, even those that claim to be natural, include man-made chemicals that can irritate or harm the skin. CARENminerals products are made with only naturally occurring minerals that are mined, ground and mixed perfectly, creating a stunning array of colors that are both natural and spectacular.

All of this is achieved without the use of chemicals, fillers or shortcuts. Our mineral makeup goes on flawlessly and creates a beautifully natural look.

Discover cosmetics based on pure and simple ideas: That there is beauty in nature. And that nature's beauty is in CARENminerals.

All mineral cosmetics are not created equal. The majority of mineral cosmetics on the market are still heavily loaded with synthetic preservatives like parabens, dyes and fillers which may be harmful to your skin and health. CARENminerals are free of synthetic dyes, paraben preservatives and free irritants like bismuth oxychloride. All CARENmineral products are of course Gluten Free.

We have a better blend. Many popular mineral brands include a natural ingredient in their formula called bismuth oxychloride. This ingredient, while natural, can produce a 'glowy', unnatural finish. This ingredient is also notorious for making the skin itch. We refuse to use bismuth oxychloride, paraben preservatives and synthetic dyes in any of our formulas. We are 100% Cruelty-Free. We NEVER test on animals.
For us, the name of the game is simplicity - as in fewer steps to accomplish a multitude of tasks, no superfluous ingredients and products that are super straight-forward and easy to use. Simple, however, shouldn't be confused with anything less than the absolute best. The quality of our ingredients easily stand up to that of products two or three times the price. 

CARENminerals Ingredient Research
At CARENminerals we are constantly concerned about the ingredients that go into our makeup (and on your face). We do extensive research into the various components that go into our products. On each tab for each product we list the ingredients so you can make reasonable judgements as to whether or not they are suitable for you. Our goal is to produce the purest and cleanest makeup - which is why CARENminerals cost a little bit more than most store bought brands. We do not skimp on sourcing the best and cleanest ingredients.

Below you will find additional information about the ingredients in our products. Please note that we always welcome your questions concerning these ingredients and their possible affects on your skin. At CARENminerals we are constantly testing our products - on humans and in real world situations - to insure we are providing the best products possible.

Simmondsia Chinensis (Jojoba) Seed Oil
(used in Lip Gloss and Beauty Balm)

Jojoba is a perennial, evergreen, having a long life span (100-200 years). It is endemic to the Sonoran desert (south west Arizona and California, Northern Mexico and Baja California).

Native Americans extracted the oil from jojoba seeds to treat sores and wounds centuries ago. Collection and processing of seed from naturally occurring stands in the early 1970s marked the beginning of jojoba domestication.

Simmondsia Chinensis (Jojoba) Seed Oil is obtained by pressing the seed kernels. This oil is different from other common plant oils in that it is composed almost completely (97%) of wax esters of monounsaturated, straight-chain acids and alcohols with high molecular weights (carbon chain lengths from 36 to 46). This makes Jojoba Oil and its derivative Jojoba Esters more similar to sebum and whale oil than to traditional vegetable oils.

Jojoba is a liquid wax and not a plant oil and heals inflamed skin and wounds and regulates sebum balance in skin and scalp.

While jojoba is known by other names such as goat nut, deer nut, and pignut, it is not related to tree nuts. “Jojoba is not known to be allergenic,” writes Steve Taylor, Ph.D., Professor, Department of Food Science and Technology and Director of the Food Allergy Research and Resource Program of the University of Nebraska- Lincoln. “It is not closely related to any of the common allergy-causing tree nuts. An individual who is allergic to tree nuts would not need to avoid jojoba oil.” Food Allergy News vol. 20.4

Safety Information
The safety of Simmondsia Chinensis (Jojoba) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Wax, Simmondsia Chinensis (Jojoba) Butter, Hydrogenated Jojoba Oil, Jojoba Esters, Hydrolyzed Jojoba Esters, Isomerized Jojoba Oil, Jojoba Alcohol and Synthetic Jojoba Oil has been assessed by the Cosmetic Ingredient Review (CIR) Expert Panel. The CIR Expert Panel evaluated the scientific data and based on the available information concluded that Jojoba Oil and the related ingredients were safe for use as cosmetic ingredients.

More safety information: CIR Safety Review: Based on the large molecular weight of the components of the Jojoba Oil ingredients, the CIR Expert Panel concluded that they would not penetrate the skin. The CIR Expert Panel reviewed a number of studies that indicated low acute and subchronic toxicity of Simmondsia Chinensis (Jojoba) Seed Oil. Undiluted Simmondsia Chinensis (Jojoba) Seed Oil was not a skin irritant. In a maximization test, no sensitization reactions were observed with Jojoba Alcohol. Jojoba Alcohol and mixture of Jojoba Oil and Hydrogenated Jojoba Oil were not mutagenic in bacterial assays. Tests of topical products containing Simmondsia Chinensis (Jojoba) Seed Oil found them to be nonirritants and nonsensitizers to humans. Sensitization to undiluted Jojoba Oil was not observed.

The use of Simmondsia Chinensis (Jojoba) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Wax and the other Jojoba ingredients in cosmetic products in the European Union is allowed according to the general provisions of the Cosmetics Directive. Link to the EU Cosmetics Directive:

More scientific information: Jojoba is grown for the liquid Jojoba Oil in its seeds. Jojoba Oil is easily refined to be odorless and colorless. Jojoba oil is also stable to oxidation. Jojoba (seed) Oil and its derivatives are used primarily as hair conditioning agents and skin conditioning agents (occlusive).

Cosmetic Ingredient Review
The Cosmetic Ingredient Review (CIR) was established in 1976 as an independent safety review program for cosmetic ingredients. The CIR Expert Panel consists of independent experts in dermatology, toxicology, pharmacolgy and veterinary medicine. The CIR includes participation by the U.S. Food & Drug Administration and the Consumer Federation of America.


    If you try to explain unboxing videos to your grandma, she might shake her head in disbelief. People can really rack up 400,000 views on YouTube by doing nothing but unwrapping fashion and beauty products? Despite Grandma's incredulity, it's true — fancy packaging has become so normal that there's a whole genre of video devoted to it.

    But what happens to all that tissue paper and confetti when the video ends? Quite often, it's immediately disposed of. Here at Fashionista HQ, we've seen it firsthand as the mound next to our recycling bin has become a semi-permanent fixture. So we wondered: in an age that's seen eco-friendly brands becoming the preferred collaboration partners for famous cool teens and other labels suing the President over environmental conservation issues, are fashion and beauty people really just overlooking packaging waste?

    Turns out, the answer is no. We asked, and over 350 of you who work as influencers, editors, stylists, PR pros, models, makeup artists, CEOs, designers and more let us know how you feel about the waste you see — and what you think the industry can do to be better. 


    Eighty-five percent of the people who responded to our survey said they regularly receive or send out swag. To clarify what was meant by "regularly," we asked how often exactly product changed hands. Over a third of responders said two to three times per week, while another third said between four and 20 times per week. In short: fashion and beauty people have a lot of product to deal with! And even if we like many of the things we're sent, a lot of us are frustrated with the waste that accompanies it: 81 percent of responders said the mailings they work with involve "excessive" packaging.

    "It breaks my heart every time," wrote one industry pro.


    While waste abounds in all corners of the industry, responses resoundingly pointed to beauty and skincare brands as the worst perpetrators when it comes to superfluous stuff in mailings. One theory is that there's more pressure to make a big splash with packaging when you're dealing with products that are physically small — a fancy new serum may be just as pricy (and exciting to its new owner) as a pair of shoes, but it doesn't inherently require big, memorable packaging.

    Besides skincare and cosmetics companies, responders specifically called out holiday-related mailings as being egregious, from all types of brands. One other frequently-mentioned waste category? Paper invites for fashion week shows, and paper lookbooks.

    "I wish we would just send all items that are not meant to be physically used via email. It's easier to track who has received and not received it, you can utilize bar codes and it's not wasteful," wrote one responder.


    In discussing excessive mailings, there are a number of different levels of superfluity to be addressed. Crinkle paper, for example, was frequently called out as wasteful and just generally a pain to deal with. "I am writing this as I drown in crinkle paper," quipped one responder. Packing peanuts, endless layers of tissue paper and boxes-within-boxes-within-boxes followed close behind in mentions.

    But it's not just an excess of "normal" packaging items that fashion and beauty people deal with — it's also all the wacky things that may accompany product. Numerous people mentioned single-use video screens that automatically play an ad once the product box is opened as a wasteful novelty that they could do without.

    "There is absolutely nothing I hate more than the auto-playing video screens that come in boxes and play obnoxious sounds or video at you without your consent," wrote one survey-taker. "It is such a colossal waste of money... and makes me feel annoyed and guilty every time I receive."

    Others called out superhero figurines designed to look like them ("what am I supposed to do with that!?"), faux space helmets, neon light-up signs, giant balloon arrangements, a life-size Jenga game and a "beauty compact" the size of a desktop computer.


    If so many fashion and beauty people hate ridiculous excess, why does it persist? The truth is that packaging waste, and how it comes to be, is complicated. While everyone from PRs to editors to influencers said they'd like to see waste reduced, there are serious obstacles. Some simply feel that it's out of their power, as decisions about mailings are made by people higher up in the office food chain. Others claimed that fancy packaging is more effective in getting swag recipients to post about a brand on social media.

    "It's become an instance that everyone is looking to stand out, and in order to, we're seeing bigger, more elaborate mailings that grab editors' attention. When our clients see this, they want to do the same or bigger/better to make sure they are seen," one PR professional wrote. Another editor reluctantly admitted that super-cool packaging did in fact make them more likely to post about the brand, even if they aren't proud of the fact.

    Another responder, who runs a direct-to-consumer brand, mentioned that packaging feels like one of the most significant touchpoints they have with their consumer, since there are no physical stores in which to create a customer "experience." In that case, the goal of packaging is to create a moment with the consumer, one which can be prolonged by adding more layers to unwrap or sequins to scoop out of the way.


    So what can be done to realistically address the problem? As great as it is that some brands are opting to reuse boxes from the supermarket and old newspaper to pack their products, it's hard to imagine that will ever become the industry standard. Many responders pointed to the need for a balance: Packaging is an important part of making sure that products arrive at their destinations undamaged, and it can add to the recipient's positive association and experience with a brand when done right. But all of that should be possible without creating something unjustifiably bad for the planet, not to mention downright annoying.

    Part of the solution may come from finding packaging materials that are both recycled and recyclable. One responder noted that their brand had replaced cardboard packaging with recycled fabric bags, while another had switched entirely over to GreenWrap, a biodegradable paper-based alternative to bubble wrap and styrofoam peanuts. Other responders on the brand side said they were taking action by trying to come up with alternative mailing options to present to senior employees with decision-making power, re-educating their clients on the environmental impact of the fashion and beauty industries and encouraging consumers to recycle packaging once it's received.

    On the swag side of things, one influencer even suggested that brands and their reps not send any mailings unless the recipients explicitly agree to them — and claimed that they would actively call out brands that indulge in excess on their personal platform.

    Like many of the fashion industry's problems, there's not necessarily a single, clear solution, but in an industry as full of creative innovators as this one is, change can never be far off if people really care.

    "After all, what will we tell future generations who inherit a garbage-filled planet?" asked one influencer. "Sorry, but I really loved my swag?"