About Us

The CARENminerals Cosmetics line was developed in 2011 out of my professional need for healthy color cosmetics that not only out-performed traditional cosmetics but were also allergen free and safe for my patients.

Many patients in my nutrition practice are sensitive to food, cosmetics and perfume. For many years I considered how personal care products had an effect on their body both inside and out.

Though there were other natural and mineral cosmetics already out there calling their products natural, they still included objectionable ingredients like petro-chemicals, parabens and bismuth oxychloride. These alternatives also fell short in the color selection department. Instead of continuing the frustrating search for the ideal cosmetic line, I decided to create the solution for myself.

I started by making cosmetics for myself, friends and family and quickly realized that there was simply nothing else out there that could compare to the luminescent finish, gentleness and the quality of the ingredients I chose.

Now I work with some of the most innovative and creative chemists and other experts, developing new and exciting natural, organic and mineral cosmetics. I truly believe that quality can be achieved naturally without the standard, and often toxic, petro-chemicals and synthetics found in traditional cosmetics. You can create naturally glamorous looks without sacrificing color palette or product effectiveness. My simple blend of minerals and natural pigments has been very carefully formulated with your health, style and beauty in mind.

Caren Baltasi, CCN